Cristian Petculescu is the Principal Architect of SQL Server Analysis Services. He is in part responsible for everything good that came out of SQL Server Analysis Services in the last 13 years or so. Also, responsible for part of PowerPivot. That really, really fast part. And he decided to blog about his BI endeavors. So, if you want to glimpse into alternative futures for Microsoft BI, check out his blog at http://petcu40.blogspot.com/ .